Elements of the Workshop
Your brand has carried every risk you’ve taken, every instinct you’ve followed, every bold move you’ve made. But somewhere along the way, it stopped feeling like the version of you that exists today. This workshop is where you realign the two.
Day One: Root & Ignite
Soil – Wine Tasting & Brand Foundations
→ Guided wine tasting to explore how depth and resilience shape what grows.
→ Define what grounds your brand and how to build for lasting impact.
Fire – Open-Fire Cooking & Igniting Creativity
→ Cook over an open flame, turning raw ingredients into something refined.
→ Identify what fuels your brand’s essence and how to sustain its momentum.
Nightcap & Connection
→ Unwind with a nightcap, letting insights settle and connections deepen.
Day Two: Flow & Elevate
Water – Momentum & Lasting Impact
→ A guided tea ceremony honoring flow, reflection, and resonance.
→ Define the ripple effect of your brand—how it moves through others and builds community.
Air – Breathwork & Brand Voice
→ Quiet the noise, clear creative blocks, and refine your voice.
→ Distill your message into something sharp, resonant, and unmistakably yours.
Embodiment
→ A grounding yoga practice to integrate insights and reconnect with intuition.
→ Support clarity, regulation, and decision-making from the body, not just the mind.
Small Group Breakouts & Lunch
→ Focused strategy discussions and tailored feedback in a collaborative setting.
Closing Reflection – Toast to Transformation
→ A final toast celebrating clarity, confidence, and an action plan for your brand’s future.
I’ve spent more than a decade working with creative founders building identities that feel true, messaging that lands, and strategies that actually hold up under pressure.
But the most powerful brands don't come from a deck. They come alive when you step away from the screen and back into your senses. When instinct guides as much as strategy.
That's why I created Elements of Brand.
A workshop where strategy meets sensation. Where tasting, touching, breathing, and gathering become tools for clarity.
I guide you through grounding rituals, shared meals, and embodied exercises that mirror the creative process itself. Each experience opens a doorway into identity, voice, and impact.
The work is practical, but it moves you. It's rooted, intuitive, refined.
This is branding at its most elemental.
If you're ready for clarity that rises from the inside out—ready to build something grounded, intentional, and unmistakably yours—you're exactly where you need to be.
— Lauren
Creative Director, Brand Strategist, Workshop Facilitator
